
ABOUT
As we go through life, we frequently face crossroads where we have to make difficult decisions. Often, these decisions aren’t easy, stress-free, or clear. That’s where the coach comes in.
Coaches act as catalysts of change. They help people make decisions that are in their best interest, develop explicit milestones, and take immediate action to achieve their personal and professional goals.
My range of clients span all ages and situations, however, I specialize in working professionals who are looking to balance the pressures from career and personal life. I help people get ‘unstuck’ by building the confidence and determination that can set them on the right path. My holistic approach explores an individual’s journey, values, and aspirations. We then work together to find actionable solutions to their most pressing issues.
The diagram below illustrates my decision coaching methodology where insights lead to multiple solutions and effective decisions.
As a practitioner, I offer:
More than 30 years of CEO experience coaching employees across the USA, Latin America, and Europe.
Certified coaching credentials by the International Coach Federation and Erickson Coaching International.
The ability to coach in English, Spanish and Portuguese and work cross-culturally.
I have seen that a coach and coachee can achieve great results by developing a collaborative coaching relationship. In addition to helping my clients make effective career and life decisions, my clients report that I help them improve their communication skills, self-confidence and productivity.
Therefore, my coaching style is to establish a safe environment based on trust, to communicate clearly, and to avoid dwelling on problems in the past. Instead, I focus on solutions going forward.

TESTIMONIALS

MEET BERNARDO
I founded Realize, LLC in 2017 and my specialty is coaching clients on career and life decisions.
I grew up, lived and worked in several countries including Cuba, Curacao, Venezuela, Mexico, Brazil and the USA. This life experience has shaped my cultural sensitivity and my appreciation for different styles and personalities.
I studied civil engineering and management at MIT and have an MBA from Wharton. After graduation, I worked for multinational consumer goods companies and have over 30 years experience as a CEO leading businesses and teams across Latin America and Europe. I was responsible for growing brands such as Speed Stick deodorant, Quaker Oats cereals, Gatorade sports beverage and Melitta coffee and filters.
My wife and I now live in Florida and my hobbies are traveling with my family, running marathons and music. I enjoy reading books on different subjects such as historical fiction, thrillers, and artificial intelligence.
My passion is helping others achieve results and become the best they can be. So, in addition to my coaching practice, I sit on not-for-profit boards and mentor start-ups.
To learn more about me, you can view my CV here.
To access my Blog and other useful references, click here.

CONTACT
If you are ready to choose a new direction and accomplish your goals, contact me for a free consultation. You can fill out the form below, reach me by phone at (954) 913-5392, or send me an e-mail at bernardo@realizellc.net. I live in South Florida and can provide either in-person or remote coaching sessions via Zoom.